FurrFactory is an upcoming fursuit-making company that specializes in furry heads, paws, and other fursuit accessories. They focus on creating high-quality custom and premade fursuit heads at an affordable price. Located in Pennsylvania, the business sells products through outdoor events, conventions, and online. With this range of sales, the company needs designs for physical sales and online sales deliveries.

For this project, I’ve designed all aspects of the business, such as the logo, stationery, shop website, woven tags, boxes, and campaign posters. The business is at the beginning level of growth and therefore needs a large amount of designs created to get their name out and grow. Most of the fursuit competition sells products on Etsy and do not put up an accurate price until discussing the cost, with initial payments being the down payment. FurrFactory having a shop homepage allows for better pricing expectations for customers, while also being a place where custom heads would need to be bought.

The primary target is people who are beginners with the furry community. The business supports those who are young and testing the waters to those who are older and curious about the community. It is open to educating those curious about furries who may only see it in a bad light and showing the common side of furries, a community that supports everyone who is part of it.